Objective & Brief
A storefront in the area of the old historic City Market that will feature local products such as contemporary upholstered furniture, decorative pillows, and textiles off the bolt. These products will be from resident artisans from Raleigh triangle area and textile industries. An upstairs studio will showcase work, offer seminars, hands-on activities, and feature speakers from local professionals in collaboration with textile and design students from the College of Textile and Design at NCSU. These Featured events, products, and services hosted by local and in-store interior designers and students to provide a historical reference for the consumers to relate to by the act of making.
 
Bussiness Overview
A storefront in the area of the old historic City Market that will feature local products such as contemporary upholstered furniture, decorative pillows, and textiles off the bolt. These products will be from resident artisans from Raleigh triangle area and textile industries. An upstairs studio will showcase work, offer seminars, hands-on activities, and feature speakers from local professionals in collaboration with textile and design students from the College of Textile and Design at NCSU. These Featured events, products, and services hosted by local and in-store interior designers and students to provide a historical reference for the consumers to relate to by the act of making.

Similiar Entities 
Inspirations Raleigh - Home Decor, furniture, pillows, and more
Deco Raleigh - No Similar Products. Supplied by local Designers. Great Feel and Focus on Locals!
Beyond Blue Interiors - Sells similar products! Not focused on local Makers.
Fish Market Gallery - Similar in Idea with focus on community.


Values
- Invoking pride in the heritage and contributions of NC textiles and furniture industries Offering Triangle residents the opportunity 
to invest in this heritage
Providing an outlet for smaller manufacturers beyond furniture distribution giants
Enhancing community awareness and appreciation for NC industries

Target Audience 
Triangle homeowners who wish to reflect NC quality and design and/or families investing in furniture and textiles. Interior designers working for Triangle clients. Hobbyist sewers and upholsterers
.
Message
To service local, artist, designers, and artisans with quality products that are all from Local Textile companies. As well as maintain a interaction between locality and product.

Tone
Contemporize Historical Reference with a Modern take.​​​​​​​​​​​​​​
RESEARCH
Ethnographic Interviews with Local and Similar Entities as means of Inspiration​​​​​​​

Autumn Cobeland

What is Artspace to you?
"A place that celebrates art, encourages artist, unique experience, gallery space and opportunity for interaction. A space for inspiration for other artist and provides a sense of community
- Autumn Cobeland, at Artspace Raleigh

Why do you think people come to Artspace?
"Opportunity to take classes. Great place to shop for art. Great Diversity and talent, for inspiration
- Autumn Cobeland, at Artspace Raleigh​​​​​​​​​​​​​​

Pam Blondin

What separates you from your competitors?
" Connection to the community, giving back a lot, donation of money and time, serving the people of Raleigh, knowledge of customers really well. Support local projects within in Raleigh, example park parklet in front of deco." 
- Pam Blondin, Owner of Deco Raleigh
What makes you want to Shop at Deco Raleigh and why?
"Unique, support local economy, different
- Raleigh Local Consumer

What makes you choose local over mass production products?
"A place that support local economy
- Raleigh Local Consumer

As person shops at Deco Raleigh, what is the most important thing for you when it comes to selecting a place to shop?
"A place that supports local business, unique and has items I am looking for." 
- Raleigh Local Consumer
Brainstorming & goal setting
Defining the System and Kit of Parts
While Brainstorming I began think about company beliefs, what sets them apart from there competitors, logo inspiration, the company core values, who are the consumers, and  different types of deliverables I can make for the clients to meet there needs.

Core Values - Community, making, focus on local consumers (designers and artisans).
Beliefs - " At Triangle Textiles we believe in Making and local Community."
Brand wants - With our Brand we want our image to be engaging, full of movement like our consumers who are always looking for new textile products.
Logo Inspiration - historical references of making textiles and modern textile media. 
Sets us apart from competitors - our on hand students and experts.
logo type Research 
Researching possible looks and Feels for Logo Mark
Searching the internet for "script" and "curly" logos helped me discover these logos which inspired the Logo Mark for Triangle Textiles. The treatment of imagery within the logo its self was also a inspiration for my design of Triangle Textiles and its use of the needle as a symbol in industry context.  
Ideation
Exploration through Mapping and Sketching
A mind map and  morphological matrix was used to determine the style and type of imagery used for the logo mark. Then sketches where drawn based off the best tow selected imagery references.
Iteration
Design and Repeat 
While iterating through my design marks I stuck with a theme and repeated as I got feedback. I then designed again using a different theme and repeat.
Validation
Google Searching Ideation Sketch for Similiar Logo types 
To better understand and make sure design is reaching the right demographic of consumer and industry. I used google search to find visually similar logo marks as displayed below. The results where conclusive with supporting consumers of the same demographic and industry that Triangle Textiles was aiming for.
Typhanie Peterson Textiles - A fictional branding for a convention in Paris, France that holds conferences, trade shows and exhibitions for those in the textile industry.
Paris Textile Show - A fictional branding for a convention in Paris, France that holds conferences, trade shows and exhibitions for those in the textile industry.
Textura - Designed by Muamer Adilovic. Is a Fashion Design logo, intended for Textura a fashion company that works with models, agencies, and magazines, and the fashion scene.
Vimeo - Is a website where you can share videos. Created by a group of Film makers who wanted to share their creative work and personal moments from their lives. Works with video and Social Media.
Wireframes
Sketching for the Webpage layouts
To get interesting layouts for the website for Triangle Textiles some quick wireframes of the website where done and then ones that worked the best where stared and noted in my sketch book and then the designing can begin.
prototyping
Poster Series, Website, and Stationary
Posters where chosen as means to get the community involved with Triangle Textiles and there way of interacting and giving back to the community through Triangle Handcraft Studio. The website was made as a means of getting a customer following and shopping before they get into the actual store and as a means of finding current news and events from textile community. For professional matters and business relationship, building a stationary and business cards where made for interacting with Triangle Textiles in a professional and industry matters with customers and companies alike.
Triangle Handcraft studio Poster prototypes
Website prototype
Stationary and Envelope Prototypes
Business Card Prototypes
Outcome
Final Brand Identity, Prototypes and Brand Style Guide 
After Ideation, Iteration, prototyping, and then refining based off feedback from other designers. I was able to make the final design solutions for Triangle Textile company.
Final Main Brand and Sub Brand
Main Logo Type - "Triangle Textile co." used on Websites, and Stationary
Sub Brand -  "Triangle Handcraft Studio" a place in Triangle Textiles store upstairs where you can learn about crafting and textiles through local student involvement and seminars.

Final Website and Prototype Link
Website consists of five main pages that service to inform the user about triangle textiles, show case products they sell and to get people involved with the the local community and events.
Final Poster Series and Stationary
The Posters where designed to engaged the community and inform the community about whats going on at Handcraft studio and also to get people to visit the website. The Stationary was designed for the executives and one for people who work in the management positions within the stores.
Final Brand Style Guide
The style guide is designed to help designers in the future know the purpose and intention behind the Triangle Textile brand and to build off of it as well as what shouldn't be done to its current brand identity. 

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